Site Visit: Research on Power Tools in Africa and Asia

background & purpose

Power tools can be characterised by any device or machine that runs on an external source of energy, such as electricity or compressed air to provide increased speed, strength, and efficiency compared to hand tools. These tools are primarily used in industries such as construction, automotive and more.

According to the United Nations (UN), the world population is expected to increase by 20% to reach 8.5 billion by 2030 and 9.7 billion in 2050, with the largest growth taking place in Africa and Asia. In view of this, rapid developments in housing and public infrastructure are expected to increase urbanisation and related construction activity, leading to the rise in demand for power tools in these regions. The Asia-Pacific Power Tools Market, valued at USD 8568.93 million in 2021, is projected to reach USD 14847.17 million by 2029, achieving a CAGR of 6.00%. In parallel, the Africa power tools market is estimated to reach a value of US$ 7,322.2 million by the end of 2027. These projections indicate significant opportunities for companies to capitalise on the growing demand for power tools in both Asia-Pacific and Africa.

As power tools are predominantly sold through agents in the target countries, GLOBAL ANGLE conducted intensive store visits to research on competing brand presence and pricing strategies. This groundwork served as an essential for formulating an effective sales strategy for clients seeking to enter this market.