Case study:Google Trend research on global tire manufacturers in 25 countries

PROJECT TYPE
Local View Search

LANGUAGE
English, Spanish, Chinese, French, Germany, Italian, Arabic, Thai, Indonesian, Portuguese, Turkish, Russian

Background & Porpuse

In order to strengthen digital marketing, make relative comparisons of brands presence in major countries around the world and analyze the impact of competitors’ marketing activities.

Project scope & Action

Using Google Trend, extract the search volume of each brand name in both English and local languages. Then make a comparison between brands.

Extract trending keywords that have been increasing in search volume in competitors' brands. Then find and summarize the related web contents if those keywords were linking with competitors' marketing activities.

Deliverables

Search volume comparison by brand name

Rising keywords and the summary of relating marketing activity