Case study：Google Trend research on global tire manufacturers in 25 countries
Background & Porpuse
In order to strengthen digital marketing, make relative comparisons of brands presence in major countries around the world and analyze the impact of competitors’ marketing activities.
Project scope & Action
Using Google Trend, extract the search volume of each brand name in both English and local languages. Then make a comparison between brands.
Extract trending keywords that have been increasing in search volume in competitors' brands. Then find and summarize the related web contents if those keywords were linking with competitors' marketing activities.
Search volume comparison by brand name
Rising keywords and the summary of relating marketing activity