Case study:Study on Distribution Channel Structure for Electrical Materials

PROJECT TYPE
Interviews

COUNTRY
Vietnam, Malaysia, Indonesia, Singapore, Cambodia

Background & Porpuse

To expand the market share in each target country, grasp the influential channels and distributors and use them as the basis of sales strategy.

Project scope & Action

Designing of interview guide

Interview with sellers (potential distributors/dealers) and buyers (constructors, developers, etc.)

Make quantitative estimations of the distribution share by brand and by distribution channel and prepare the distribution channel structure report.

Deliverables

Distribution Channel Structure Report

Interviewee’s Company Profile

Summary of Interview