Case study：Study on Distribution Channel Structure for Electrical Materials
Background & Porpuse
To expand the market share in each target country, grasp the influential channels and distributors and use them as the basis of sales strategy.
Project scope & Action
Designing of interview guide
Interview with sellers (potential distributors/dealers) and buyers (constructors, developers, etc.)
Make quantitative estimations of the distribution share by brand and by distribution channel and prepare the distribution channel structure report.
Distribution Channel Structure Report
Interviewee’s Company Profile
Summary of Interview