Quick Fact
基本情報
(EN)
- Australia has a strategic geographic position as a natural gateway for global trade with access to the Asia-Pacific markets
- Its economy is consistently growing at a pace faster than the average growth of other advanced economies
- The country has a reputation for quality and innovation across industries such as research, education, agriculture and food, health, renewable energy and technology
- Factors like career opportunities, inclusivity and high quality of life has led Australia to rank 4th out of 38 countries when it comes to talent attractiveness
How can GLOBAL ANGLE help?
GLOBAL ANGLEができること
Local Researcher
現地調査員
Project 1: Research on Australian health supplement market
- This study involved an extensive attitudinal segmentation of Australian consumers using a survey approach, followed by a deep-dive into their purchase history and current behaviors across a select number of health supplement categories including heart, gut and mental health.
- Delivered latent class segmentation model and Market analysis
Project 2: Research on Australian internet security apps
- This study involved a concept test of an internet security app for children using a hybrid quantitative and qualitative approach, followed by a price sensitivity experiment to identify the appropriate retail price and optimal bundling (choice modelling experiment), as well as a market analysis of purchase behavior.
- Delivered concept scorecard, pricing model, and market analysis
Case
事例
これまでに、自動車、家電、アパレルなど幅広い業界での市場調査を実施してきました。
以下に、オーストラリア市場調査の事例をご紹介します。
以下に、オーストラリア市場調査の事例をご紹介します。
