フィリピンでの市場調査

Project 1: Web research and interview: Retailing in the Philippines

• This project includes annual update of datasets and country report through the following:
• Collecting information from secondary sources (e.g. desk research on public statistics, company financial reports, and trade news)
• Conducting trade interviews with key players and analyzing the information gathered to generate report

Project 2: Web research for a salon feasibility study in Metro Manila

• Client is currently doing a feasibility study for a salon in Metro Manila.
• I supplied her with market research information she needs such as Market Analysis, Demographic profile of the target location and Competitive landscape.

Project 1: National Census on Cigarette Retail Stores in the Philippines

• A nationwide census of all cigarette retail stores in the Philippines conducted to audit brands carried and sales volume.
• Conducted project set-up from questionnaire design, scripting to CAPI, fieldwork management, data cleaning, and data preparation in Excel format.

Project 2: Brand Building Studies

• Following the merger and acquisition deal of 2 global business process outsourcing (BPO) companies, a brand strategy was developed through conducting qualitative studies on brand perception and follow-up quantitative studies on brand concept execution (online surveys)
• Delivered full project set-up and implementation (e.g. focus group/ IDI guide and quantitative survey questionnaire design, data gathering/ fieldwork management, full analysis and report writing, and presentation to key stakeholders.)