background & purpose
Understanding the competitive environment and consumer preferences is critical for firms operating in the air freshener, deodorizer, and insect repellent product categories in the Asian region’s dynamic retail landscape. To acquire a full view of the market and inform strategic decisions, we conducted a Store Visit market research project that compares various brands and goods in major supermarkets and drugstores in our target location which was India, Indonesia, Malaysia, Singapore, and Vietnam.
project scope & action
Randomly visit 3 major supermarkets and drugstores in the target city
Check the brand name, price, country of origin of the competing products of 4 product categories sold at the store, and take pictures of the products accordingly.
Prepare a comprehensive report including the product information and product pictures collected from the store visits and qualitative information such as level of presence, penetration rate, typical usage of the products in the country from the researcher’s perspective