Store Visit: Retail Supermarket Brand Comparison on Air Freshener, Deodorizer, and Insect repellent

background & purpose

Understanding the competitive environment and consumer preferences is critical for firms operating in the air freshener, deodorizer, and insect repellent product categories in the Asian region’s dynamic retail landscape. To acquire a full view of the market and inform strategic decisions, we conducted a Store Visit market research project that compares various brands and goods in major supermarkets and drugstores in our target location which was India, Indonesia, Malaysia, Singapore, and Vietnam.

project scope & action

Randomly visit 3 major supermarkets and drugstores in the target city

Check the brand name, price, country of origin of the competing products of 4 product categories sold at the store, and take pictures of the products accordingly.

Prepare a comprehensive report including the product information and product pictures collected from the store visits and qualitative information such as level of presence, penetration rate, typical usage of the products in the country from the researcher’s perspective

DELIVERABLES
  • Price Comparison for the popular retail brands by product category

Market Research In-store research displaying Price Comparion for Popular Brands by Product Category in Singapore, Malaysia, Vietnam, Indonesia, India. Supermarkets include: Giant, Vinmart / Tam Phuc Drug Store, Lottemart, BIG BAZAAR.

  • Popular supermaket and drugstores brands’ price and country of origin

Slides of market research on air freshener and deodorizer. Products sold at Giant Suntec City: Glade, Airwick, Ambi Pur.

  • Shop Overview
  • Brief summary of product usage, product penetration, and other finding for each product category

Shop overview slide of Market Research of Supermarket in Singapore. Text shows Giant Singapore overview and observations of products.

 

 

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