{"id":1362,"date":"2024-10-14T14:49:16","date_gmt":"2024-10-14T05:49:16","guid":{"rendered":"https:\/\/test-alt.tech\/ga\/?p=1362"},"modified":"2025-09-30T11:48:12","modified_gmt":"2025-09-30T02:48:12","slug":"understanding-the-vietnam-consumer-market-north-south","status":"publish","type":"post","link":"https:\/\/global-angle.com\/ja\/understanding-the-vietnam-consumer-market-north-south\/","title":{"rendered":"\u5317\u90e8\u30d9\u30c8\u30ca\u30e0 vs. \u5357\u90e8\u30d9\u30c8\u30ca\u30e0\uff1a\u30d9\u30c8\u30ca\u30e0\u306e\u6d88\u8cbb\u8005\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u4e3b\u306a\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u306e\u6982\u6cc1<\/h1>\r\n<ul>\r\n<li data-start=\"24\" data-end=\"59\">\r\n<p data-start=\"26\" data-end=\"59\">2023\u5e74\u6642\u70b9\u3067\u3001\u90fd\u5e02\u5316\u7387\u306f38.13%\u306b\u9054\u3057\u307e\u3057\u305f \u2015 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href=\"https:\/\/vecom.vn\/bao-cao-chi-so-thuong-mai-dien-tu-viet-nam-ebi-2024\">\u30d9\u30c8\u30ca\u30e0\u96fb\u5b50\u5546\u53d6\u5f15\u5354\u4f1a\uff08VECOM\uff09<\/a>\u304c\u767a\u8868\u3057\u305f\u300c2024\u5e74\u30d9\u30c8\u30ca\u30e0\u96fb\u5b50\u5546\u53d6\u5f15\u6307\u6570\u30ec\u30dd\u30fc\u30c8\u300d\u306b\u3088\u308b\u3068\u3001\u5317\u90e8\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308bE\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u666e\u53ca\u7387\u306f\u3001\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u3088\u308a\u3082\u4f4e\u3044\u6c34\u6e96\u306b\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u8fb2\u6751\u90e8\u3067\u306f\u3001\u4f1d\u7d71\u7684\u306a\u8cb7\u3044\u7269\u30b9\u30bf\u30a4\u30eb\u304c\u4f9d\u7136\u3068\u3057\u3066\u4e3b\u6d41\u3067\u3059\u304c\u3001<strong>\u30cf\u30ce\u30a4<\/strong>\u306e\u3088\u3046\u306a\u90fd\u5e02\u90e8\u3067\u306f\u3001\u82e5\u5e74\u5c64\u3092\u4e2d\u5fc3\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u5bb6\u96fb\u88fd\u54c1\u3001\u5bb6\u5ead\u7528\u54c1\u3001\u8863\u6599\u54c1\u306a\u3069\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u5317\u90e8\u30d9\u30c8\u30ca\u30e0\u3067\u4e8b\u696d\u62e1\u5927\u3092\u76ee\u6307\u3059\u4f01\u696d\u306f\u3001\u6d88\u8cbb\u8005\u306e\u591a\u69d8\u306a\u30cb\u30fc\u30ba\u3092\u53d6\u308a\u8fbc\u3080\u305f\u3081\u306b\u3001\u5b9f\u5e97\u8217\u3078\u306e\u6295\u8cc7\u3068E\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e21\u9762\u304b\u3089\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<p><!-- \/wp:paragraph --><\/p>\r\n<p><!-- wp:heading {\"level\":3} --><\/p>\r\n<h3 class=\"wp-block-heading\">\u5357\u90e8\u30d9\u30c8\u30ca\u30e0\uff1a\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306e\u5148\u9032\u5730\u57df &amp; \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c0f\u58f2\u306e\u6d78\u900f<\/h3>\r\n<p><!-- \/wp:heading --><\/p>\r\n<p><!-- wp:paragraph --><\/p>\r\n<p>\u5357\u90e8\u30d9\u30c8\u30ca\u30e0\u3001\u7279\u306b\u90fd\u5e02\u90e8\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u5c0e\u5165\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5c0f\u58f2\u306e\u5206\u91ce\u3067\u5148\u9032\u7684\u306a\u52d5\u304d\u3092\u898b\u305b\u3066\u3044\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u5de5\u696d\u8cbf\u6613\u7701\uff08MOIT\uff09\u306b\u3088\u308b\u3068\u3001\u30db\u30fc\u30c1\u30df\u30f3\u5e02\u306f\u30d9\u30c8\u30ca\u30e0\u5168\u4f53\u306eE\u30b3\u30de\u30fc\u30b9\u53d6\u5f15\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u304a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001Facebook\u3084Zalo\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5229\u7528\u7387\u3082\u975e\u5e38\u306b\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5357\u90e8\u306e\u6d88\u8cbb\u8005\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u7d71\u5408\u3057\u305f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u597d\u3080\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\u3053\u306e\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u3001\u5b9f\u5e97\u8217\u3068\u4e26\u884c\u3057\u3066\u5f37\u529b\u306a\u30c7\u30b8\u30bf\u30eb\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3001\u30ea\u30fc\u30c1\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u5c0f\u58f2\u5e02\u5834\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\uff06\u30b3\u30ec\u30af\u30c8\u3084\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306a\u3069\u306e\u65bd\u7b56\u304c\u594f\u529f\u3057\u3084\u3059\u304f\u3001\u30d9\u30c8\u30ca\u30e0EC\u5e02\u5834\u306e\u6210\u9577\u3068\u76f8\u307e\u3063\u3066\u3001\u9867\u5ba2\u63a5\u70b9\u306e\u9ad8\u5ea6\u5316\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\r\n<p><!-- \/wp:paragraph --><\/p>\r\n<p><!-- wp:heading --><\/p>\r\n<h2 class=\"wp-block-heading\">\u30d9\u30c8\u30ca\u30e0\u6d88\u8cbb\u8005\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQs\uff09<\/h2>\r\n<p><!-- \/wp:heading --><\/p>\r\n<p><!-- wp:yoast\/faq-block {\"questions\":[{\"id\":\"faq-question-1728457680801\",\"question\":[\"1. What are the main differences between Northern and Southern Vietnamese consumers?\"],\"answer\":[\"Northern consumers are more conservative, preferring trusted brands and essential goods, while Southern consumers are more trend-driven, with a higher propensity to adopt international and premium brands.\"],\"jsonQuestion\":\"1. What are the main differences between Northern and Southern Vietnamese consumers?\",\"jsonAnswer\":\"Northern consumers are more conservative, preferring trusted brands and essential goods, while Southern consumers are more trend-driven, with a higher propensity to adopt international and premium brands.\"},{\"id\":\"faq-question-1728457694701\",\"question\":[\"2. How should businesses approach the Northern and Southern markets differently?\"],\"answer\":[\"For the North, businesses should prioritize building trust and emphasize practicality in their product offerings. In the South, companies should focus on innovation, premium branding, and e-commerce platforms to appeal to modern consumers.\"],\"jsonQuestion\":\"2. How should businesses approach the Northern and Southern markets differently?\",\"jsonAnswer\":\"For the North, businesses should prioritize building trust and emphasize practicality in their product offerings. In the South, companies should focus on innovation, premium branding, and e-commerce platforms to appeal to modern consumers.\"},{\"id\":\"faq-question-1728457735767\",\"question\":[\"3. What are the current consumer trends in Vietnam?\"],\"answer\":[\"Key\u00a0Vietnam consumer trends\u00a0include rising demand for health-conscious and premium products, an increase in e-commerce adoption, and growing interest in international brands, particularly in the South.\"],\"jsonQuestion\":\"3. What are the current consumer trends in Vietnam?\",\"jsonAnswer\":\"Key\u00a0Vietnam consumer trends\u00a0include rising demand for health-conscious and premium products, an increase in e-commerce adoption, and growing interest in international brands, particularly in the South.\"}]} --><\/p>\r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1728457680801\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">1.\u5317\u90e8\u3068\u5357\u90e8\u306e\u30d9\u30c8\u30ca\u30e0\u4eba\u6d88\u8cbb\u8005\u306e\u4e3b\u306a\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong>\r\n<p class=\"schema-faq-answer\">\u5317\u90e8\u306e\u6d88\u8cbb\u8005\u306f\u3088\u308a\u4fdd\u5b88\u7684\u3067\u3001\u4fe1\u983c\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u751f\u6d3b\u5fc5\u9700\u54c1\u3092\u597d\u3080\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u5357\u90e8\u306e\u6d88\u8cbb\u8005\u306f\u30c8\u30ec\u30f3\u30c9\u5fd7\u5411\u304c\u5f37\u304f\u3001\u56fd\u969b\u7684\u304a\u3088\u3073\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30e9\u30f3\u30c9\u306e\u5c0e\u5165\u306b\u7a4d\u6975\u7684\u3067\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5dee\u306f\u3001\u4fa1\u683c\u611f\u5ea6\u3068\u30c8\u30ec\u30f3\u30c9\u53d7\u5bb9\u6027\u306e\u9055\u3044\u3068\u3057\u3066\u9855\u5728\u5316\u3057\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1728457694701\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">2. \u4f01\u696d\u306f\u5317\u90e8\u5e02\u5834\u3068\u5357\u90e8\u5e02\u5834\u306b\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong>\r\n<p class=\"schema-faq-answer\">\u5317\u90e8\u5e02\u5834\u3067\u306f\u3001\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u3068\u5b9f\u7528\u6027\u3092\u91cd\u8996\u3057\u305f\u5546\u54c1\u8a34\u6c42\u304c\u91cd\u8981\u3067\u3059\u3002\u5357\u90e8\u5e02\u5834\u3067\u306f\u3001\u9769\u65b0\u6027\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3001E\u30b3\u30de\u30fc\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6d3b\u7528\u3092\u901a\u3058\u3066\u3001\u73fe\u4ee3\u7684\u306a\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u5c0f\u58f2\u5e02\u5834\u3067\u306f\u3001\u4fa1\u683c\u30fb\u4f53\u9a13\u30fb\u5229\u4fbf\u6027\u306e\u6700\u9069\u30d0\u30e9\u30f3\u30b9\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<div id=\"faq-question-1728457735767\" class=\"schema-faq-section\"><strong class=\"schema-faq-question\">3. \u73fe\u5728\u306e\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong>\r\n<p class=\"schema-faq-answer\">\u4e3b\u306a\u30c8\u30ec\u30f3\u30c9\u306b\u306f\u3001\u5065\u5eb7\u5fd7\u5411\u304a\u3088\u3073\u30d7\u30ec\u30df\u30a2\u30e0\u88fd\u54c1\u3078\u306e\u9700\u8981\u5897\u52a0\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u63a1\u7528\u62e1\u5927\u3001\u7279\u306b\u5357\u90e8\u306b\u304a\u3051\u308b\u56fd\u969b\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u95a2\u5fc3\u306e\u9ad8\u307e\u308a\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u30d9\u30c8\u30ca\u30e0\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u5e83\u304f\u89b3\u5bdf\u3055\u308c\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<\/div>\r\n<p><!-- \/wp:yoast\/faq-block --><\/p>\r\n<p><!-- wp:heading --><\/p>\r\n<h2 class=\"wp-block-heading\">\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u3078\u306e\u53c2\u5165\u306b\u3054\u8208\u5473\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/h2>\r\n<p><!-- \/wp:heading --><\/p>\r\n<p><!-- wp:paragraph --><\/p>\r\n<p data-start=\"23\" data-end=\"152\">GLOBAL ANGLE\u3067\u306f\u3001\u30d9<a href=\"https:\/\/global-angle.com\/about-us\/market-research-in-vietnam\/\">\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/global-angle.com\/about-us\/\">\u73fe\u5730\u306b\u62e0\u70b9\u3092\u6301\u3064\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u5c02\u4efb\u306e\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3001<\/a>\u305d\u3057\u3066\u30ed\u30fc\u30ab\u30eb\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc\u3068\u5171\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f<a 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