{"id":3576,"date":"2026-05-14T13:17:48","date_gmt":"2026-05-14T05:17:48","guid":{"rendered":"https:\/\/global-angle.com\/?p=3576"},"modified":"2026-08-17T10:03:32","modified_gmt":"2026-08-17T02:03:32","slug":"why-the-uk-is-a-strong-european-entry-and-benchmark-market","status":"publish","type":"post","link":"https:\/\/global-angle.com\/ja\/why-the-uk-is-a-strong-european-entry-and-benchmark-market\/","title":{"rendered":"\u82f1\u56fd\u304c\u6b27\u5dde\u5e02\u5834\u53c2\u5165\u306e\u6709\u529b\u306a\u8db3\u304c\u304b\u308a\u30fb\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u5e02\u5834\u3067\u3042\u308b\u7406\u7531"},"content":{"rendered":"

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\u82f1\u56fd\u653f\u5e9c\u306b\u3088\u308b\u3068\u3001\u82f1\u56fd\u3068EU\u306f2025\u5e745\u6708\u3001\u885b\u751f\u690d\u7269\u691c\u75ab\u63aa\u7f6e\uff08SPS\uff09\u306b\u95a2\u3059\u308b\u65b0\u305f\u306a\u5354\u5b9a\u306e\u7de0\u7d50\u3092\u76ee\u6307\u3059\u3053\u3068\u3067\u5408\u610f\u3057\u307e\u3057\u305f<\/a>\u3002\u3053\u306e\u5354\u5b9a\u306f\u3001\u82f1\u56fd\u3068EU\u9593\u3001\u3055\u3089\u306b\u82f1\u56fd\u56fd\u5185\u306b\u304a\u3051\u308b\u5546\u54c1\u306e\u79fb\u52d5\u3092\u3001\u3088\u308a\u5bb9\u6613\u3067\u4f4e\u30b3\u30b9\u30c8\u304b\u3064\u4e88\u6e2c\u3057\u3084\u3059\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u653f\u5e9c\u306e\u6848\u5185\u3067\u306f\u3001SPS\u5354\u5b9a\u306e\u5b9f\u65bd\u6642\u671f\u3068\u3057\u30662027\u5e74\u534a\u3070\u304c\u60f3\u5b9a\u3055\u308c\u3066\u304a\u308a<\/a>\u3001\u4f01\u696d\u306b\u306f\u4eca\u5f8c\u3082\u898f\u5236\u52d5\u5411\u3092\u7d99\u7d9a\u7684\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u6b27\u5dde\u5e02\u5834\u3078\u306e\u5c55\u958b\u3092\u8a08\u753b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u82f1\u56fd\u3092EU\u5e02\u5834\u306e\u5b8c\u5168\u306a\u4ee3\u66ff\u3068\u3057\u3066\u6349\u3048\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9\u3067\u3001\u5730\u7406\u7684\u30fb\u5546\u696d\u7684\u306b\u8fd1\u3044\u91cd\u8981\u306a\u5e02\u5834\u3067\u3042\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u82f1\u56fd\u3067\u306e\u5e02\u5834\u6295\u5165\u3092\u901a\u3058\u3066\u3001\u8868\u793a\u5185\u5bb9\u3001\u5546\u54c1\u8a34\u6c42\u3001\u54c1\u8cea\u306b\u95a2\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u6d88\u8cbb\u8005\u3078\u306e\u8aac\u660e\u65b9\u6cd5\u306a\u3069\u3092\u6539\u5584\u3057\u3001\u305d\u306e\u77e5\u898b\u3092EU\u5404\u56fd\u5411\u3051\u306b\u8abf\u6574\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u5e02\u5834\u8abf\u67fb\u3092\u652f\u3048\u308b\u74b0\u5883<\/strong><\/h2>\n

\u82f1\u56fd\u306b\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3084\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u3059\u308b\u6210\u719f\u3057\u305f\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304c\u3042\u308a\u3001\u6d88\u8cbb\u8005\u30c6\u30b9\u30c8\u3001\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u958b\u767a\u3001Go-to-Market\u6226\u7565\u306e\u6539\u5584\u306a\u3069\u3092\u8fc5\u901f\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Market Research Society\uff08MRS\uff09<\/a>\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u653f\u7b56\u5224\u65ad\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3084\u30a8\u30d3\u30c7\u30f3\u30b9\u3092\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3059\u308b\u5c02\u9580\u5bb6\u306e\u305f\u3081\u306e\u4e16\u754c\u6709\u6570\u306e\u8abf\u67fb\u95a2\u9023\u56e3\u4f53\u3068\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u8abf\u67fb\u54c1\u8cea\u3001\u502b\u7406\u3001\u624b\u6cd5\u306b\u95a2\u3059\u308b\u57fa\u6e96\u306e\u6574\u5099\u306b\u3082\u53d6\u308a\u7d44\u3093\u3067\u304a\u308a\u3001\u82f1\u56fd\u306b\u5e02\u5834\u8abf\u67fb\u306e\u5c02\u9580\u7684\u306a\u57fa\u76e4\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u82f1\u56fd\u306b\u306f\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304b\u3089\u5927\u624b\u4f01\u696d\u307e\u3067\u306e\u5546\u54c1\u958b\u767a\u3092\u652f\u63f4\u3059\u308b\u98df\u54c1\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u65bd\u8a2d\u3082\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001West London Food Innovation Centre<\/a>\u3067\u306f\u3001\u98df\u54c1\u30fb\u98f2\u6599\u5206\u91ce\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3084\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306b\u3001\u65b0\u5546\u54c1\u958b\u767a\u3084\u5546\u54c1\u306e\u914d\u5408\u5909\u66f4\u306a\u3069\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

Medway Food Innovation Centre<\/a>\u3082\u3001\u4ee3\u66ff\u30bf\u30f3\u30d1\u30af\u8cea\u3001\u65b0\u3057\u3044\u98df\u54c1\u52a0\u5de5\u6280\u8853\u3001\u30d5\u30ec\u30fc\u30d0\u30fc\u6280\u8853\u3001\u65b0\u5546\u54c1\u958b\u767a\u3001\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u30d1\u30c3\u30b1\u30fc\u30b8\u306a\u3069\u306e\u5206\u91ce\u3067\u5c02\u9580\u7684\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u3046\u3057\u305f\u5e02\u5834\u8abf\u67fb\u80fd\u529b\u3001\u5c0f\u58f2\u5e02\u5834\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3001\u5546\u54c1\u958b\u767a\u652f\u63f4\u304c\u7d44\u307f\u5408\u308f\u3055\u3063\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u82f1\u56fd\u306fFMCG\u3001\u30d5\u30fc\u30c9\u30c6\u30c3\u30af\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u3001\u5065\u5eb7\u5fd7\u5411\u5546\u54c1\u306a\u3069\u3092\u691c\u8a3c\u3059\u308b\u5e02\u5834\u3068\u3057\u3066\u7279\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6d77\u5916\u30d6\u30e9\u30f3\u30c9\u306e\u82f1\u56fd\u5e02\u5834\u3067\u306e\u5c55\u958b\u4e8b\u4f8b<\/strong><\/h2>\n

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\u4f8b\u3048\u3070Beyond Meat\u306f2018\u5e74\u306bTesco\u3067Beyond Burger\u3092\u767a\u58f2\u3057\u307e\u3057\u305f\u3002The Guardian<\/a>\u306f\u5f53\u6642\u3001\u82f1\u56fd\u6700\u5927\u306e\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u3042\u308bTesco\u306e350\u5e97\u8217\u4ee5\u4e0a\u3067\u8ca9\u58f2\u3055\u308c\u308b\u3068\u5831\u3058\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u5f8c\u540c\u793e\u306f\u3001Sainsbury’s\u3084Waitrose\u3067\u306e\u82f1\u56fd\u8ca9\u58f2\u62e1\u5927\u3092\u542b\u3080\u3001\u6b27\u5dde\u5168\u4f53\u3067\u306e\u5c0f\u58f2\u5c55\u958b\u5f37\u5316<\/a>\u3082\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n

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\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u3092\u300c\u82f1\u56fd\u304c\u5fc5\u305a\u6b27\u5dde\u5927\u9678\u3088\u308a\u5148\u306b\u9032\u51fa\u3059\u3079\u304d\u5e02\u5834\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u6839\u62e0\u3068\u3057\u3066\u6349\u3048\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001\u82f1\u56fd\u306b\u306f\u5145\u5b9f\u3057\u305f\u5c0f\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u6210\u719f\u3057\u305f\u6d88\u8cbb\u8005\u5c64\u3001\u8cea\u306e\u9ad8\u3044\u5e02\u5834\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u3089\u308c\u308b\u74b0\u5883\u304c\u3042\u308a\u3001\u305d\u308c\u81ea\u4f53\u304c\u6d77\u5916\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u9b45\u529b\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3059\u4e8b\u4f8b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

\u8907\u6570\u5e02\u5834\u3078\u306e\u5c55\u958b\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u306a\u5f79\u5272<\/strong><\/h2>\n

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\u82f1\u56fd\u3067\u5f97\u3089\u308c\u305f\u77e5\u898b\u3092\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u5546\u54c1\u8a34\u6c42\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u4ee3\u7406\u5e97\u6226\u7565\u3001\u6d88\u8cbb\u8005\u3078\u306e\u5546\u54c1\u8aac\u660e\u306a\u3069\u306b\u53cd\u6620\u3057\u3001\u4ed6\u56fd\u3078\u306e\u5c55\u958b\u5224\u65ad\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u306b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

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