Market Research in India
Conducting market research in India is vital for businesses aiming to navigate one of the world’s most diverse and rapidly evolving markets. Here at GLOBAL ANGLE, we have conducted market research in the country through a wide range of industries from food to manufacturing.
Quick Facts
- India has the largest population in the world
- India is rich in natural resources such as iron ore, bauxite and cotton
- The services sector accounts for more than 50% of India’s GDP
- Global aerospace firms turn to India for parts when supply chains are unable to support volume growth
- As of 2024, India has over 42 trade agreements (including preferential agreements) with various countries and regions
How can GLOBAL ANGLE help?
India Interviews
Read MoreGain up-to-date insights into your target audiences or industries in India.
- Interview formats include: Expert interviews, Consumer Interviews, and Focus Group Discussions
India Local Market Intelligence
Read MoreAccess comprehensive information in local language.
- Sources: government resources, specialised market databases (including paid resources)
- Information collected presented in English/Japanese
India Field Market Research
Read MoreLocal research experts gain on-the-ground primary data including.
- Store photography/videography
- Site Traffic surveys
India Market Research in India
Read MoreAccess a list of local companies curated to your requirements such as (but not limited to):
- Potential OEM partners
- Potential Distributors and Suppliers
Local Researcher
Project 1: Lead Generation: High school teachers in the United States
- Research on the teachers working abroad who work for high schools in the United States
- Delivered the list of teaching staff including their contact information (Name, Address, Telephone number etc)
Project 2: Online Research: Top online music movie clips in India
- Made online research on the popular online music movie clips in India
- Delivered the list of top online music videos including URL, no. of views, no. of subscribers, camera used
Project 1: Study on new client market
- Conducted a research/study to understand the size of the potential market for Sirva (relocation multinational company)
Project 2: Development of competency assessment scorecard
- Conducted KPA & KPI analysis and created job profiles at all levels across all divisions of South African Airways (Finance, Risk, CEO’s Office, Legal & General Counsel)
- Identified competencies and prepared job charter to be used as job profiles, airline domain knowledge, IT domain knowledge and various consolidation reports, templates & analysis
- Conducted skill audits to fill in competency assessment scorecards (e.g. functional testing, training & documentation, skill to create databases on SQL server and use of staging database)
Project 1: Research on a group of paper mills in India
- Understanding the production capabilities of the mills and the ownership structure of the mills
- Find out production capabilities and capacity utilised as well as customers / clients feedback about the product quality
Project 2: Business/company stock market research in India
- Analyse the political changes that affect business based on 5 business newspapers, journals and statistics website
Case Studies
Here’s a look at some of our market research cases.
