Cost Per Lead Benchmarks across Fitness and Training Centers, Retail, E-commerce for Facebook Conversion ads in Singapore

Analysis of Cost Per Lead in Singapore

Across all sectors, CPAs show month-to-month volatility, peaking in December 2024 and February-March 2025, especially for Fitness and Retail.

  • CPA Fluctuations: Across all sectors, CPAs show month-to-month volatility, peaking in December 2024 and February-March 2025, especially for Fitness and Retail.
    • Seasonal peaks: Notably high CPAs in December–March may reflect increased ad competition in the run-up to New Year and local celebrations.
  • Fitness and Training Centers: Notable peak in February and March 2025 (S$104.34, S$101.83), far above other periods. This suggest that there is a higer competition or saturation in Fitness and Retail verticals in Singapore.
    • CPA frequently above S$45, peaking over S$100. This is substantially higher than global averages
  • E-commerce: Remains relatively stable and lowest overall, ranging from S$18.86 to S$46.62, with lowest values in March-April 2025.