Market Research in South Korea
Quick Facts
- South Korea has one of the world’s largest e-commerce economies
- The country ranks high in all categories on the Ease of Doing Business index, holding one of the top positions
- In 2025, South Korea had the 4th largest economy in Asia and the 12th largest in the world
- Home to global leading digital companies like Samsung, SK, LG and Naver, South Korea is recognised as a digital technology center and invests heavily in innovative technologies
How can GLOBAL ANGLE help?
South Korea Interviews
Read MoreGain up-to-date insights into your target audiences or industries in South Korea.
- Interview formats include: Expert interviews, Consumer Interviews, and Focus Group Discussions
South Korea Local Market Intelligence
Read MoreAccess comprehensive information in local language.
- Sources: government resources, specialised market databases (including paid resources)
- Information collected presented in English/Japanese
South Korea Field Market Research
Read MoreLocal research experts gain on-the-ground primary data including.
- Store photography/videography
- Site Traffic surveys
South Korea Market Research in South Korea
Read MoreAccess a list of local companies curated to your requirements such as (but not limited to):
- Potential OEM partners
- Potential Distributors and Suppliers
Local Researcher
Project 1: Research on credit cards issued by Korean banks
- Made an extensive online research to find credit card terms and conditions on approx. 800 credit cards, and made telephone calls to banks to obtain the details as required
- Delivered a comprehensive report on the findings including the overview of the credit cards, terms and conditions, commission fee, annual fee, URL, etc.
Project 2: Research on noni juice market in Korea
- Made both online and offline field research on the Noni juice market in Korea for the client who wants to open up their distribution channel in Korea.
- Visited 7 major markets in Seoul and made research on several online shops that sell Noni juice in order to find what brands of Noni juice were being sold.
- Made contacts to the distributors of Noni juice and connected them with the client.
- Delivered a comprehensive report on the Noni juice market in Korea including brand list, photos of products, the major distributors, packaging, prices, nutrition
Case Studies
We’ve conducted market research across a wide range of industries, including automotive, electronics, and apparel.
Here’s a look at some of our market research cases.
Here’s a look at some of our market research cases.
