Market Research in Philippines
Quick Facts
- The Philippines has a large, young and English-speaking middle class
- As of 2025, the Philippines is the world’s 14th most populous country, giving the Filipino market high consumer potential
- With cultural ties from over 10 million Filipinos living overseas, the country is a popular choice for foreign businesses and investors
- Its Gross National Income per capita has more than tripled in the past 20 years, reaching $4,470 in 2024 and creating 11.7 million new jobs
- Their government has facilitated more liberalization in renewable energy and retail sectors, enabling international investors to enjoy a pro-business environment
How can GLOBAL ANGLE help?
Philippines Market Research & Strategy
Read MoreGain comprehensive market insights and tailored strategic roadmaps that enable confident decision making, risk mitigation, and accelerated business transformation.
Philippines Business Execution & Operations
Read MoreAccelerate your market entry and scaling with our integrated execution services that turn strategies into tangible results.
Philippines Digital Marketing
Read MoreStrengthen your brand’s visibility and growth potential through our digital marketing solutions that attract the right audience, boost engagement, and accelerate revenue across local and cross-border markets.
Local Researcher
Project 1: Web research and interview: Retailing in the Philippines
- This project includes annual update of datasets and country report through the following:
- Collecting information from secondary sources (e.g. desk research on public statistics, company financial reports, and trade news)
- Conducting trade interviews with key players and analyzing the information gathered to generate report
Project 2: Web research for a salon feasibility study in Metro Manila
- Client is currently doing a feasibility study for a salon in Metro Manila.
- I supplied her with market research information she needs such as Market Analysis, Demographic profile of the target location and Competitive landscape.
Project 1: National Census on Cigarette Retail Stores in the Philippines
- A nationwide census of all cigarette retail stores in the Philippines conducted to audit brands carried and sales volume.
- Conducted project set-up from questionnaire design, scripting to CAPI, fieldwork management, data cleaning, and data preparation in Excel format.
Project 2: Brand Building Studies
- Following the merger and acquisition deal of 2 global business process outsourcing (BPO) companies, a brand strategy was developed through conducting qualitative studies on brand perception and follow-up quantitative studies on brand concept execution (online surveys)
- Delivered full project set-up and implementation (e.g. focus group/ IDI guide and quantitative survey questionnaire design, data gathering/ fieldwork management, full analysis and report writing, and presentation to key stakeholders.)
Case Studies
We’ve conducted market research across a wide range of industries, including automotive, electronics, and apparel.
Here’s a look at some of our market research cases.
Here’s a look at some of our market research cases.
