Case
Social Engine Marketing for Apparel in Southeast Asia
- Research Types
- Content
- Region
- County
- Support Details
SEM, Google Ads
- Research Period
Ongoing for 2~3 years
Background & Purpose
To increase the client’s online visibility, drive targeted traffic, and improve conversions GLOBAL ANGLE’s local digital marketers implemented strategic Search Engine Marketing (SEM) and Google Ads campaigns. This involves creating, managing, and optimizing paid search advertising campaigns tailored to the client’s business goals.
Project Scope & Research Process
- Developing paid search advertising campaigns
- Monitor performance metrics such as click-through rates (CTR), cost-per-click (CPC), and conversions.
- Optimize budgets, bids, audience targeting settings, and ad content regularly.
- Generate regular performance reports detailing keyword effectiveness, ROI, and overall campaign success.
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