Case
Channel Strategy for Cosmetics in China
- Research Types
- Content
- Region
- Country
- Support Details
Channel and Pricing Strategy
Background & Purpose
With the goal of developing a channel strategy by price tier for the skincare and cosmetics industry in China, this project combines qualitative insights from expert interviews with desk research to comprehensively analyse macro trends, the sales channel landscape, consumer behaviour, the current state of the grey market, and competitor strategies and their underlying rationale.
Project Scope & Research Process
- Conduct interviews with 14 industry experts to gather and analyse qualitative insights across various aspects of the market
- Supplemented primary interview findings with desk research
- Summarise the current sales landscape by channel, price tier, and competitor, and presented recommended channel sales strategies based on the findings
Deliverables
Analysis of growth drivers and macro trends by channel
Competitor perception, sales and investment allocation by channel
This page is not accessible in this language. Please switch to another language or visit our homepage to continue.
Related Case
Market and regulatory survey on pet food exports
- Desk Research
- Expert Interview
- FMCG
- Asia
- Vietnam
- Malaysia
As Malaysia’s pet food market continues to grow, GLOBAL ANGLE conducts research on market size, consumer trends, competitive dynamics, and regulatory requirements to identify market entry opportunities and support successful expansion for Japanese pet food businesses.
Fintech Market Research: Payment Ecosystem & Merchant Acquisition in Singapore & Malaysia
- Desk Research
- Partner, Supplier, Target Search
- Interview
- Finance
- Asia
- Singapore
- Malaysia
A comprehensive survey of competitiors and related players was conducted in Singapore and Malaysia to understand the fintech industry.
Japan Business Expansion Support for a Coffee Roaster Manufacturer
- Desk Research
- Partner, Supplier, Target Search
- Exhibition Participation Support
- Home Appliances
- Asia
- Japan
Conducted desk research to identify Japanese home appliance distributors for a long list, evaluate and shortlist them, arrange exhibition facilities and translators, and translate marketing materials for the event.