Background & Purpose
The client aimed to explore India as a strategic expansion destination for its established curry and dessert base business. The study sought to evaluate local receptivity toward product taste, texture, and pricing across B2B and B2C segments in three major urban hubs. Key challenges included understanding regional flavor preferences and identifying optimal product positioning to overcome competition from traditional spices and established ready-to-cook brands.
Project Scope & Research Process
- Conducted multi-phase tasting surveys and depth interviews with professional chefs and middle-to-high-income households across three major Indian cities to assess product acceptability.
- Evaluated the competitive landscape and price-value perception of a Japanese brand against established local ready-to-cook manufacturers and traditional homemade spice mixes.
- Analyzed cultural culinary habits and regional dietary restrictions to develop localized product modification recommendations and strategic market entry roadmaps for both retail and foodservice channels.
Deliverables
Related Case
Research on Smart Home Appliance Market in Thailand and Vietnam
- Desk Research
- Interview
- Home Appliances
- Asia
- Thailand
- Vietnam
For our client's business expansion, market research was conducted in terms of market size, brand share, distribution, and customer journey.
Wiring Device Market Research in Poland and Romania
- Interview
- Site Visits
- Local View Search
- Housing Equipment
- Industrial Materials
- Romania
- Poland
- Europe
A comprehensive market research was done to understand the market size, brand share, distribution model, and competitors.
Interview: B2B food products survey to understand demand and market entry
- Interview
- Food
- United States
- America
To develop a strategy for our client to enter the B2B food market, we conducted a tasting and interview survey.