Case
Social Engine Marketing for Apparel in Southeast Asia
- Research Types
- Content
- Region
- County
- Support Details
SEM, Google Ads
- Research Period
Ongoing for 2~3 years
Background & Purpose
To increase the client’s online visibility, drive targeted traffic, and improve conversions GLOBAL ANGLE’s local digital marketers implemented strategic Search Engine Marketing (SEM) and Google Ads campaigns. This involves creating, managing, and optimizing paid search advertising campaigns tailored to the client’s business goals.
Project Scope & Research Process
- Developing paid search advertising campaigns
- Monitor performance metrics such as click-through rates (CTR), cost-per-click (CPC), and conversions.
- Optimize budgets, bids, audience targeting settings, and ad content regularly.
- Generate regular performance reports detailing keyword effectiveness, ROI, and overall campaign success.
Related Case
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- Desk Research
- Legal Research
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- Europe
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We conducted legal research on second hand apparel to suggest the feasibility of market entry for our client's business expansion.
Content Development for Tourism Websites in English, Thai, and Traditional Chinese
- Digital Marketing
- Tourism
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GLOBAL ANGLE’s local content writers developed targeted articles for the client's English, Thai, and Traditional Chinese websites.