Background & Purpose

The beauty industry in Southeast Asia is experiencing significant growth and transformation.

The e-commerce beauty care market in Asia is projected to reach US$19.24 billion in 2023, with an expected annual growth rate of 9.23%. By 2027, the market volume is estimated to reach US$27.39 billion.

Additionally, revenue in Southeast Asia of the Beauty and Personal care market is worth US$33.10 billion in 2023, and expected to grow by 3.31% annually.

Beauty industry contains various segments taking up market share such as:

  • Cosmetics
  • Fragrances
  • Skin care
  • Body care

To see the receptivity of a certain beauty-related product in new countries, our client was keen to understand what features consumers are in need of and the potential competitors in five South East Asian countries.

Project Scope & Research Process

  • Desk research on competitors
  • Design the questionnaire
  • Recruit the suitable people for the expert interviews
  • Conduct interviews
  • Summarise the information gathered by both expert interviews and desk research

Deliverables

Sales of benchmark top selling products in Southeast Asia beauty industry

Sales of benchmark top selling products in Southeast Asia beauty industry ベンチマークブランドの人気商品売上

Brand mapping by appealing features of beauty products

Brand mapping by appealing features of beauty products 訴求ポイントに基づく競合各社のマッピング

Trending beauty products in in Indonesia, Myanmar, Singapore, Thailand, and Vietnam based on expert interviews

Trending beauty products in in Indonesia, Myanmar, Singapore, Thailand, and Vietnam based on expert interviews エキスパートインタビューに基づくトレンド商品情報