Wiring Device Market Research in Poland and Romania

Home appliance market in Poland

Poland has emerged as a manufacturing hub in the European home appliances industry. The country’s revenue in the industry is projected to reach US$3.81bn in 2023 and anticipated to have an annual growth rate of 7.58% (CAGR 2023-2028). In the European market, Poland holds 35% of EU household appliances production. One of the causes of this growth is due to the initiatives implemented by the government such as Polish Investment and Trade Agency’s Polish Investment Zone.

Home appliance market in Romania

In the year 2023, the Household Appliances market in Romania generates a total revenue of US$2.29 billion.

The primary catalyst for this industry’s market growth is the shift toward innovative and energy-efficient technologies for residential use. This growth is driven by two distinct segments within the market:

1. Major Appliances which consists of fridges, cookers, and ovens

2. Small Appliances which consists of small kitchen appliances, irons, and hair dryers.

To understand the market size, brand share, distribution model, and competitors, GLOBAL ANGLE conducted a comprehensive market research on the wiring device segment of the home appliances industry.

• Conducted desk research on competitors and product lineups
• Conducted interviews with industry experts to understand market size, brand share, competitor strengths, and competitor manufacturing and distribution models
• Visited local retailers and distributors to understand the market from a local perspective
• Analysed interviews and desk research to estimate market size and brand share

Market Size Estimation of Wiring Device in Poland

Pictures from store visits

Distribution and manufacturing model of wiring devices