Market Research in Philippines
Quick Facts
- The Philippines has a large, young and English-speaking middle class
- As of 2025, the Philippines is the world’s 14th most populous country, giving the Filipino market high consumer potential
- With cultural ties from over 10 million Filipinos living overseas, the country is a popular choice for foreign businesses and investors
- Its Gross National Income per capita has more than tripled in the past 20 years, reaching $4,470 in 2024 and creating 11.7 million new jobs
- Their government has facilitated more liberalization in renewable energy and retail sectors, enabling international investors to enjoy a pro-business environment
How can GLOBAL ANGLE help?
Philippines Interviews
Read MoreGain up-to-date insights into your target audiences or industries in Philippines.
- Interview formats include: Expert interviews, Consumer Interviews, and Focus Group Discussions
Philippines Local Market Intelligence
Read MoreAccess comprehensive information in local language.
- Sources: government resources, specialised market databases (including paid resources)
- Information collected presented in English/Japanese
Philippines Field Market Research
Read MoreLocal research experts gain on-the-ground primary data including.
- Store photography/videography
- Site Traffic surveys
Philippines Market Research in the Philippines
Read MoreAccess a list of local companies curated to your requirements such as (but not limited to):
- Potential OEM partners
- Potential Distributors and Suppliers
Local Researcher
Project 1: Web research and interview: Retailing in the Philippines
- This project includes annual update of datasets and country report through the following:
- Collecting information from secondary sources (e.g. desk research on public statistics, company financial reports, and trade news)
- Conducting trade interviews with key players and analyzing the information gathered to generate report
Project 2: Web research for a salon feasibility study in Metro Manila
- Client is currently doing a feasibility study for a salon in Metro Manila.
- I supplied her with market research information she needs such as Market Analysis, Demographic profile of the target location and Competitive landscape.
Project 1: National Census on Cigarette Retail Stores in the Philippines
- A nationwide census of all cigarette retail stores in the Philippines conducted to audit brands carried and sales volume.
- Conducted project set-up from questionnaire design, scripting to CAPI, fieldwork management, data cleaning, and data preparation in Excel format.
Project 2: Brand Building Studies
- Following the merger and acquisition deal of 2 global business process outsourcing (BPO) companies, a brand strategy was developed through conducting qualitative studies on brand perception and follow-up quantitative studies on brand concept execution (online surveys)
- Delivered full project set-up and implementation (e.g. focus group/ IDI guide and quantitative survey questionnaire design, data gathering/ fieldwork management, full analysis and report writing, and presentation to key stakeholders.)
Case Studies
We’ve conducted market research across a wide range of industries, including automotive, electronics, and apparel.
Here’s a look at some of our market research cases.
Here’s a look at some of our market research cases.
