The Impact of Singapore’s Nutri-Grade Initiatives on the Food & Beverages Sector – Report
The Nutri-Grade system is a labelling requirement introduced by Singapore’s Ministry of Health (MOH) and Health Promotion Board (HPB) in 2022 as a long-term strategy to shape local consumer behaviour. As of the time of this report, the labelling requirements were for beverages, graded “A” (most healthy), “B”, “C”, or “D” (least healthy), according to sugar and saturated fat content. This requirement is applicable for beverages across all retail and non-retail sectors.
Industry
- Introduction of Nutri-Grade
- Understanding the Singaporean Consumer
- Importance for F&B Brands entering the Singaporean market
- Nutri-Grade Grading Criteria
- Impact on F&B Brands
- Impact on Consumers
- Marketing and Advertising
- Future Outlook
- Summary