Project 1: Understanding market potential and size for HVAC products in Australia and New Zealand

• Made contacts to manufacturers and distributors of heating and cooling products and made interciews with them
• Delivered a comprehensive report from completed interviews including estimation of market size and price

Project 2: Research into legality of different gambling practices into 50 markets globally

• This project was aiming to identify which forms of gambling were legal or illegal across 50 countries
• Made online research on legal framework of different markets
• Delivered a report in excel spreadsheet detailing legality of gambling in different markets, with references to sources of information

Project 1: Research on Australian health supplement market

• This study involved an extensive attitudinal segmentation of Australian consumers using a survey approach, followed by a deep-dive into their purchase history and current behaviors across a select number of health supplement categories including heart, gut and mental health.
• Delivered latent class segmentation model and Market analysis

Project 2: Research on Australian internet security apps

• This study involved a concept test of an internet security app for children using a hybrid quantitative and qualitative approach, followed by a price sensitivity experiment to identify the appropriate retail price and optimal bundling (choice modelling experiment), as well as a market analysis of purchase behavior.
• Delivered concept scorecard, pricing model, and market analysis