Services
Field Market
Research
- Mystery Shopping
- Fieldwork
- Product Display Photos
- Store and Traffic Survey
Field market research is the systematic collection of primary data directly from a target audience in their natural environment. We gather firsthand, in-depth insights into consumer behaviour, preferences, and attitudes.
01
Cultural sensitivity
We are able to navigate the field visits with knowledge of cultural nuances and local market conditions, crucial for successful global expansion
02
Real-time data collection
Gain immediate and accurate data through real time collection, which can include:
・Products displayed in stores
・Site Traffic
・Photos and Videos of Site
・Products displayed in stores
・Site Traffic
・Photos and Videos of Site
03
Global coverage of site locations
Our local researchers based around the world are able to conduct field research in many locations
Feature
Feature 01
In-Store and Traffic Survey
In-store surveys including customer attributes, display brands, prices, and report findings with photos and videos
Feature 02
Mystery Shopping
Local researchers pose as regular customers to gather information of brick-and-mortar environments
Feature 03
Field Visit
Field visits at showrooms, events, and exhibitions, especially that of competitors, in varied locations
Process
1
Receiving Requirements
We begin by thoroughly understanding your expansion goals, target markets, and specific business needs. This initial consultation allows us to tailor our field research to fit your unique situation and objectives.
2
Identify relevant target ares to visit
Inclusive of:
・Retail stores: Supermarkets, Hypermarkets, Convenience stores
・Due Diligence: Distributors
・Retail stores: Supermarkets, Hypermarkets, Convenience stores
・Due Diligence: Distributors
3
Conduct fieldwork in target locations
Local Researchers will conduct the fieldwork at locations, taking images or videos, or conducting interviews.
4
Present Findings
Share the information and data gathered through a report or presentation.
Faq
I want to know if you are able to conduct market research based on my business needs. Do you have a discovery call?
GLOBAL ANGLE conducts a free non-obligatory consultation to discuss your business needs and how GLOBAL ANGLE best aligns with those needs.
Submit your enquiries through our contact page or send us an email to [email protected] for more information.
Submit your enquiries through our contact page or send us an email to [email protected] for more information.
Do you offer mixed methodology market research services?
Yes. Depending on the project needs, we have experience in conducting mixed market research of the above mentioned methodology.
You may read an example of our mixed methodology market research service (here) https://global-angle.com/case-studies/research-on-ventilation-appliances-in-singapore/.
You may read an example of our mixed methodology market research service (here) https://global-angle.com/case-studies/research-on-ventilation-appliances-in-singapore/.
What industries do GLOBAL ANGLE work with?
GLOBAL ANGLE works with B2B, B2C based and public clients.
Our industry range is wide, we have worked on the following industries:
– Food
– Manufacturing
– Beauty
– Healthcare
– IT, technology
– Retail
– FMCG
– Human Resource
– Finance
– Tourism
– Electronics
– Agriculture
– Government
– Legal
– Telecommunications
– Technology
– Mobility
We have also worked on niche and/or booming industries such as:
– Sustainability
– Fintech
– Tea Manufacturing
Our industry range is wide, we have worked on the following industries:
– Food
– Manufacturing
– Beauty
– Healthcare
– IT, technology
– Retail
– FMCG
– Human Resource
– Finance
– Tourism
– Electronics
– Agriculture
– Government
– Legal
– Telecommunications
– Technology
– Mobility
We have also worked on niche and/or booming industries such as:
– Sustainability
– Fintech
– Tea Manufacturing
What languages can GLOBAL ANGLE communicate in?
For client communication and project deliverables, GLOBAL ANGLE is able to do so in English, Japanese, and Chinese.
Our local network of researchers are able to communicate in English, and would carry out their research in their local language.
Our local network of researchers are able to communicate in English, and would carry out their research in their local language.
Other Service
Business Partner Search & Corporate Matching
- Company Matching
- M&A Support
- OEM Search
- Supplier & Distributor List Up
Business partner search and corporate matching are essential processes for companies looking to expand their reach, optimise operations, or enter new markets. We identify and connect businesses with compatible partners based on your business’ specific criteria and needs.
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Local Market Intelligence
- Market Report
- Competitor Analysis
- Local Language Research
- Consumer Trends
- Data Extraction
Local market intelligence is a strategic process of gathering, analysing, and interpreting detailed information about a specific geographic market to support business decision-making. We provide comprehensive insights into local consumer behaviours, market dynamics, competitive landscapes, and regional trends.
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Interviews
- End-to-end Interview
- Expert Interview
- Consumer Interview
- Focus Group Discussion
Market research interview is a qualitative research method to gather in-depth insights from individuals representing or having an expertise in a target market. We provide businesses a holistic understanding of the market landscape and consumer behaviour.
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