Market Research
in Vietnam

ベトナムでの市場調査

ベトナムは若年層の多い市場で、デジタル消費や新興産業が急速に発展しています。市場動向や消費者行動の調査を通じ、企業が的確なマーケティング戦略を構築し、現地でのブランド浸透と売上拡大を実現できるよう支援します。

Quick Fact

包括的な市場インサイトと、お客様の状況に合わせた戦略ロードマップを提供し、意思決定、リスクの低減、そしてビジネス変革の加速を支援します。

当社の統合型ビジネス実行支援サービスにより、市場参入と事業拡大を加速させ、戦略を具体的な成果へとつなげます。

弊社では、越境ECの構築支援やオンラインストアへの集客を実現するため、各種デジタルチャネルを活用したプロモーション施策を提供しています。

Project 1: Ventilation market research in Vietnam

Project 2: Searching potential local partners for a M&E company

Searched local M&E companies in Vietnam who shows intention to partner with a Japanese general contractor
Developed an interview report
Compiled statistics data of the market and made report

Project 1: Market entry for a financial institution

Explored the possibility of scaling up lending activities in Vietnam for an U.S.-based financial institution that provides loans to small- and medium-sized agricultural businesses in Asia, Africa and Latin America
Traveled to two major coffee regions of Vietnam, obtained contacts and conducted face-to-face 20+ interviews with industry stakeholders including law makers, industry experts and every types of entity in the value chain

Project 2: Identified top biggest e-bikes distributors in Vietnam for potential partnership

Report of market size based on primary and secondary research
List up top 10 biggest e-bikes distributors in Vietnam with complete portfolio of sales values, company history, distribution network and point of contact
Set up appointments with 3 of them each and Japanese manufacturer

Project 1: Healthcare market research to explore opportunities for a new hospital

Explore the healthcare demand & evaluate the competitive hospital landscape from both customers & KOLs (top notch doctors)’ perspectives
Coordinated interviews with 16 patients & KOLs and delivered actionable findings for client’s strategic plan

Project 2: Explore online users’ behaviors in their connected lives

Recorded online behaviors on phone through an app
Conducted nethnographies & ethnographies with 16 online users in Hanoi and HCMC
Report vividly captured connected lives by pictures (during the immersion) & decoded their online moments in their daily connected lives, which were classified by different user typologies