Market Research in Vietnam
Market research in Vietnam enables businesses to gain valuable information for their business decisions in the country.
Quick Facts
- Vietnam has a population of nearly 100 million people, making it the 16th most populous country worldwide
- Manufacturing operations shift from China to adjacent countries has contributed to Vietnam’s economic growth, increasing its importance in global supply chains
- The country has a growing middle-income population with the highest yearly growth rate in ASEAN
How can GLOBAL ANGLE help?
Vietnam Market Research & Strategy
Read MoreGain comprehensive market insights and tailored strategic roadmaps that enable confident decision making, risk mitigation, and accelerated business transformation.
Vietnam Business Execution & Operations
Read MoreAccelerate your market entry and scaling with our integrated execution services that turn strategies into tangible results.
Vietnam Digital Marketing
Read MoreStrengthen your brand’s visibility and growth potential through our digital marketing solutions that attract the right audience, boost engagement, and accelerate revenue across local and cross-border markets.
Local Researcher
Linh
- Region Asia
- Countries Vietnam
- Industry Household Appliances, Machinery and equipment
Project 1: Ventilation market research in Vietnam
- Researched the ventilation market in Vietnam
- Made interview report
- Co-worked with a client to compile data, make report and chart
Project 2: Searching potential local partners for a M&E company
- Searched local M&E companies in Vietnam who shows intention to partner with a Japanese general contractor
- Developed an interview report
- Compiled statistics data of the market and made report
Project 1: Market entry for a financial institution
- Explored the possibility of scaling up lending activities in Vietnam for an U.S.-based financial institution that provides loans to small- and medium-sized agricultural businesses in Asia, Africa and Latin America
- Traveled to two major coffee regions of Vietnam, obtained contacts and conducted face-to-face 20+ interviews with industry stakeholders including law makers, industry experts and every types of entity in the value chain
Project 2: Identified top biggest e-bikes distributors in Vietnam for potential partnership
- Report of market size based on primary and secondary research
- List up top 10 biggest e-bikes distributors in Vietnam with complete portfolio of sales values, company history, distribution network and point of contact
- Set up appointments with 3 of them each and Japanese manufacturer
Project 1: Healthcare market research to explore opportunities for a new hospital
- Explore the healthcare demand & evaluate the competitive hospital landscape from both customers & KOLs (top notch doctors)’ perspectives
- Coordinated interviews with 16 patients & KOLs and delivered actionable findings for client’s strategic plan
Project 2: Explore online users’ behaviors in their connected lives
- Recorded online behaviors on phone through an app
- Conducted nethnographies & ethnographies with 16 online users in Hanoi and HCMC
- Report vividly captured connected lives by pictures (during the immersion) & decoded their online moments in their daily connected lives, which were classified by different user typologies
Case Studies
We’ve conducted market research across a wide range of industries, including automotive, electronics, and apparel.
Here’s a look at some of our market research cases.
Here’s a look at some of our market research cases.
