Background & Purpose

(EN) To explore international business growth, GLOBAL ANGLE gathered information for benchmark research on fitness equipment companies and distribution models in the United Kingdom and Germany.

Project Scope & Research Process

(EN)

  • Desk research on competitors and distributors
  • Draft up benchmark and product lists
  • Design the questionnaire
  • Recruit the suitable people for the expert interview (Distributor)
  • Conduct interviews(Distributor)
  • Summarise the information gathered by both expert interviews and desk research

Deliverables

(EN)