Market Research
in Nigeria

ナイジェリアでの市場調査

How can GLOBAL ANGLE help?

GLOBAL ANGLEができること

ナイジェリアでの市場調査・戦略策定

詳しくみる

包括的な市場インサイトと、お客様の状況に合わせた戦略ロードマップを提供し、意思決定、リスクの低減、そしてビジネス変革の加速を支援します。

ナイジェリアでの事業実行・ビジネスオペレーション

詳しくみる

当社の統合型ビジネス実行支援サービスにより、市場参入と事業拡大を加速させ、戦略を具体的な成果へとつなげます。

ナイジェリアでのデジタルマーケティング

詳しくみる

弊社では、越境ECの構築支援やオンラインストアへの集客を実現するため、各種デジタルチャネルを活用したプロモーション施策を提供しています。

Local Researcher

現地調査員

Samuel

  • 地域 アフリカ
  • 対応国 ナイジェリア
  • 対応分野 ヘルスケア, 製造業

Project 1: Short interviews to Pharmacies in Nigeria

  • To determine competition as well as the challenges and prospects of its introduction into the region, we visited several pharmacies as well as a government hospital for a more general insight into its regulation.
  • Performed and delivered a macro-study of Nigeria in regard to the Pharmaceutical market in the country.

Project 2: Determine market feasibility and affordability of a kitchenware

  • We visited several distributors and public markets to determine competitions as well as the feasibility of the said item to be introduced and also if the locals in the region will be able to afford it.

 

Nkechi

  • 地域 アフリカ
  • 対応国 ナイジェリア
  • 対応分野 観光, 広告

Project 1: Internet/Field Research on Advertising Media in Nigeria

  • Collect information about 4 different forms of media: Radio, TV, Outdoor and Print in Nigeria including their rate cards, contacts, logos, photo if outdoor
  • Delivered a comprehensive report including; description of the media options; picture of the logo or photo for outdoor media, description of the target audience, contact person and rate card. Completed in 2 weeks.

Project 2: Online research on Medical Tourism in Africa

  • Web-based research on medical tourism agencies & facilitators in Nigeria
  • List of local (Nigeria based) medical tourism agents which help people from Nigeria get medical treatment abroad
  • Delivered the list agencies including website URLs, phone numbers, addresses etc within a day

 

Akhawini

  • 地域 アフリカ
  • 対応国 ナイジェリア
  • 対応分野 住宅設備機器

Project 1: Lead Generation

  • Worked 40-50 hours per week for lead generation work Using LinkedIn, Hunter.io, and Hubspot
  • Delivered a report in Google Spreadsheet

Project 2: Appointment setting for the household appliance research project

  • Helped to recruit people who are willing to accept house visit and interview regarding to the usage of kitchen and Bath appliances
  • Made cold calls to the prospects to set-up appointments
  • Successfully made appointments

 

Case

事例

これまでに、自動車、家電、アパレルなど幅広い業界での市場調査を実施してきました。
以下に、ナイジェリア市場調査の事例をご紹介します。