Project 1: Research on Australian health supplement market

• This study involved an extensive attitudinal segmentation of Australian consumers using a survey approach, followed by a deep-dive into their purchase history and current behaviors across a select number of health supplement categories including heart, gut and mental health.
• Delivered latent class segmentation model and Market analysis

Project 2: Research on Australian internet security apps

• This study involved a concept test of an internet security app for children using a hybrid quantitative and qualitative approach, followed by a price sensitivity experiment to identify the appropriate retail price and optimal bundling (choice modelling experiment), as well as a market analysis of purchase behavior.
• Delivered concept scorecard, pricing model, and market analysis