Market Research & Strategy

• Market Landscape Assessment

• Market Feasibility Studies

• Entry Mode Assessment

• Benchmark Research (Company Credential Report)

• Regulatory & IP Landscape Screening
   ◦ Public database scan of trademarks, patents, designs
   ◦ Preliminary brand clearance risk assessment
   ◦ Overview of IP enforcement environment
   ◦ High-level regulatory exposure review

• Market Entry Readiness Assessment
   ◦ Evaluation of regulatory complexity
   ◦ Assessment of administrative burden
   ◦ Identification of compliance risks

• Import & Licensing Roadmap
   ◦ Import & Trade license requirements and compliance mapping
   ◦ Product HS Code Classification & Import pathway
   ◦ Customs & Trade Readiness Review

• Permit & Authority Navigation
   ◦ Operational Licensing Roadmap
   ◦ Permit & Authority Navigation
   ◦ Regulatory Approval Pathway, including estimation of timelines and dependencies

• Advertising & Claims Compliance Mapping
   ◦ Allowed/prohibited claims
   ◦ Language requirements
   ◦ Human trial evidence requirements

• Business partner, Joint-venture / M&A Target Longlist

• Company Screening & Evaluation (Initial Due Diligence)

• Consumer Understanding

    ◦ Consumer Behaviours, Needs and Motivations

• Knowledge & Playbook Development

    ◦ Country Playbooks

    ◦ Industry Playbooks

    ◦ Specific Insight Collation

• Seminar & Workshop Hosting

• Value Proposition Development & Validation

    ◦ Product concepts & Feature Appeal

    ◦ Claims and Messaging

    ◦ Price-value Perception

    ◦ Regulatory/Compliance Sense-Check

• Go-to-Market & Competitive Strategy

    ◦ Pricing & Tier Positioning

    ◦ Channel Analysis

    ◦ Promotion / Marketing Storyline

    ◦ Local Execution Risks