Market Research in Nigeria
Quick Facts
- Nigeria has a strategic geographic position as the gateway to Africa
- In 2023, Nigeria’s economy was the 2nd largest in Africa
- The nation is young and vibrant, with a population of over 200 million people and more than 60% of them under the age of 30
How can GLOBAL ANGLE help?
Nigeria Market Research & Strategy
Read MoreGain comprehensive market insights and tailored strategic roadmaps that enable confident decision making, risk mitigation, and accelerated business transformation.
Nigeria Business Execution & Operations
Read MoreAccelerate your market entry and scaling with our integrated execution services that turn strategies into tangible results.
Nigeria Digital Marketing
Read MoreStrengthen your brand’s visibility and growth potential through our digital marketing solutions that attract the right audience, boost engagement, and accelerate revenue across local and cross-border markets.
Local Researcher
Project 1: Short interviews to Pharmacies in Nigeria
- To determine competition as well as the challenges and prospects of its introduction into the region, we visited several pharmacies as well as a government hospital for a more general insight into its regulation.
- Performed and delivered a macro-study of Nigeria in regard to the Pharmaceutical market in the country.
Project 2: Determine market feasibility and affordability of a kitchenware
- We visited several distributors and public markets to determine competitions as well as the feasibility of the said item to be introduced and also if the locals in the region will be able to afford it.
Project 1: Internet/Field Research on Advertising Media in Nigeria
- Collect information about 4 different forms of media: Radio, TV, Outdoor and Print in Nigeria including their rate cards, contacts, logos, photo if outdoor
- Delivered a comprehensive report including; description of the media options; picture of the logo or photo for outdoor media, description of the target audience, contact person and rate card. Completed in 2 weeks.
Project 2: Online research on Medical Tourism in Africa
- Web-based research on medical tourism agencies & facilitators in Nigeria
- List of local (Nigeria based) medical tourism agents which help people from Nigeria get medical treatment abroad
- Delivered the list agencies including website URLs, phone numbers, addresses etc within a day
Project 1: Lead Generation
- Worked 40-50 hours per week for lead generation work Using LinkedIn, Hunter.io, and Hubspot
- Delivered a report in Google Spreadsheet
Project 2: Appointment setting for the household appliance research project
- Helped to recruit people who are willing to accept house visit and interview regarding to the usage of kitchen and Bath appliances
- Made cold calls to the prospects to set-up appointments
- Successfully made appointments
Case Studies
We’ve conducted market research across a wide range of industries, including automotive, electronics, and apparel.
Here’s a look at some of our market research cases.
Here’s a look at some of our market research cases.
