Market Research in Australia
Quick Facts
- Australia has a strategic geographic position as a natural gateway for global trade with access to the Asia-Pacific markets
- Its economy is consistently growing at a pace faster than the average growth of other advanced economies
- The country has a reputation for quality and innovation across industries such as research, education, agriculture and food, health, renewable energy and technology
- Factors like career opportunities, inclusivity and high quality of life has led Australia to rank 4th out of 38 countries when it comes to talent attractiveness
How can GLOBAL ANGLE help?
Australia Interviews
Read MoreGain up-to-date insights into your target audiences or industries in Australia.
- Interview formats include: Expert interviews, Consumer Interviews, and Focus Group Discussions
Australia Local Market Intelligence
Read MoreAccess comprehensive information in local language.
- Sources: government resources, specialised market databases (including paid resources)
- Information collected presented in English/Japanese
Australia Field Market Research
Read MoreLocal research experts gain on-the-ground primary data including.
- Store photography/videography
- Site Traffic surveys
Australia Market Research in Australia
Read MoreAccess a list of local companies curated to your requirements such as (but not limited to):
- Potential OEM partners
- Potential Distributors and Suppliers
Local Researcher
Project 1: Research on Australian health supplement market
- This study involved an extensive attitudinal segmentation of Australian consumers using a survey approach, followed by a deep-dive into their purchase history and current behaviors across a select number of health supplement categories including heart, gut and mental health.
- Delivered latent class segmentation model and Market analysis
Project 2: Research on Australian internet security apps
- This study involved a concept test of an internet security app for children using a hybrid quantitative and qualitative approach, followed by a price sensitivity experiment to identify the appropriate retail price and optimal bundling (choice modelling experiment), as well as a market analysis of purchase behavior.
- Delivered concept scorecard, pricing model, and market analysis
Case Studies
We’ve conducted market research across a wide range of industries, including automotive, electronics, and apparel.
Here’s a look at some of our market research cases.
Here’s a look at some of our market research cases.
