Case
FMCG Market Research in Turkey & Australia
- Research Types
- Content
- Region
- Country
- Support Details
Competitor, product, distribution, retail, and consumer research
- Research Period
1.7 months
Background & Purpose
To understand the overall market of FMCG products such as home care and personal care, GLOBAL ANGLE conducted a comprehensive research on competitors, products, distributions, and retails in Australia and Turkey.
Project Scope & Research Process
- Design questionnaires for each country in their local languages
- Conduct the online survey
- Analyse the results of the consumer surveys for the client’s further understanding of each market
Deliverables
Price analysis and comparison
Company profile of competitors
Market composition by channel
Market Trend
Related Case
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- Consumer Insight and Strategy
- FMCG
- Turkey
- Australia
- Oceania
An extensive consumer survey was conducted in Australia and Turkey to understand FMCG products' marketing and distributions
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- Partner, Supplier & Target Support
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