Case
FMCG Market Research in Turkey & Australia
- Research Types
- Content
- Region
- Country
- Support Details
Competitor, product, distribution, retail, and consumer research
- Research Period
1.7 months
Background & Purpose
To understand the overall market of FMCG products such as home care and personal care, GLOBAL ANGLE conducted a comprehensive research on competitors, products, distributions, and retails in Australia and Turkey.
Project Scope & Research Process
- Design questionnaires for each country in their local languages
- Conduct the online survey
- Analyse the results of the consumer surveys for the client’s further understanding of each market
Deliverables
Price analysis and comparison

Company profile of competitors

Market composition by channel

Market Trend

Related Case

Benchmark Study: Measures by private business enterprises to eliminate discrimination against PWD
- Desk Research
- Interview
- Government / Finance
- Netherlands
- United States
- America
GLOBAL ANGLE selected relevant benchmarks, proposed interview candidates, screened and conducted ESG expert interviews online, and analyze findings to create a comprehensive report.

FMCG Consumer Survey in Turkey and Australia
- Consumer Research
- Consumer Insight and Strategy
- FMCG
- Turkey
- Australia
- Oceania
An extensive consumer survey was conducted in Australia and Turkey to understand FMCG products' marketing and distributions

Research on Impact of Supply Chain Diversification in Smartphone Manufacturing
- Desk Research
- Partner, Supplier Target Search
- Interview
- Manufacturing
- Asia
- India
- Vietnam
To propose possible market entry strategies and partners for our client, we conducted desk research and interviews.