Case
FMCG Market Research in Turkey & Australia
- Research Types
- Content
- Region
- Country
- Support Details
Competitor, product, distribution, retail, and consumer research
- Research Period
1.7 months
Background & Purpose
To understand the overall market of FMCG products such as home care and personal care, GLOBAL ANGLE conducted a comprehensive research on competitors, products, distributions, and retails in Australia and Turkey.
Project Scope & Research Process
- Design questionnaires for each country in their local languages
- Conduct the online survey
- Analyse the results of the consumer surveys for the client’s further understanding of each market
Deliverables
Price analysis and comparison
Company profile of competitors
Market composition by channel
Market Trend
Related Case
Analysis of Fintech Services in Nigeria
- Desk Research
- Fintech
- Africa
- Nigeria
Conducted research comparing product usability, acceptability, and advantages as part of investee business due diligence.
Japan Business Expansion Support for a Coffee Roaster Manufacturer
- Desk Research
- Partner, Supplier & Target Support
- Exhibition Participation Support
- Home Appliances
- Asia
- Japan
Conducted desk research to identify Japanese home appliance distributors for a long list, evaluate and shortlist them, arrange exhibition facilities and translators, and translate marketing materials for the event.
Benchmark Study of Fitness Equipment in United Kingdom and Germany
- Desk Research
- Interview
- Fitness
- Europe
- United Kingdom
- Germany
Researched and interviewed distributors in Germany and the UK to benchmark fitness equipment and summarise market insights.