Case
FMCG Market Research in Turkey & Australia
- Research Types
- Content
- Region
- Country
- Support Details
Competitor, product, distribution, retail, and consumer research
- Research Period
1.7 months
Background & Purpose
To understand the overall market of FMCG products such as home care and personal care, GLOBAL ANGLE conducted a comprehensive research on competitors, products, distributions, and retails in Australia and Turkey.
Project Scope & Research Process
- Design questionnaires for each country in their local languages
- Conduct the online survey
- Analyse the results of the consumer surveys for the client’s further understanding of each market
Deliverables
Price analysis and comparison

Company profile of competitors

Market composition by channel

Market Trend

Related Case
Benchmark Study of Fitness Equipment in United Kingdom and Germany
- Desk Research
- Interview
- Fitness
- Europe
- United Kingdom
- Germany
Researched and interviewed distributors in Germany and the UK to benchmark fitness equipment and summarise market insights.

Overall Market of Bath and Shower Products Research
- Consumer Research
- Desk Research
- Interview
- Manufacturing
- Asia
- Egypt
- Africa
To understand the overall market, a comprehensive study was done to proposed strategies for market entry and analysing the demand potential for product entry.
Benchmark Study: Daily Necessities in South East Asia
- Desk Research
- Interview
- Daily Necessities
- Asia
- Malaysia
- Thailand
We conducted desk research on daily necessities in Malaysia and Thailand, designed a questionnaire, recruited suitable experts for interviews, carried out the interviews.