Background & Purpose

To gain a nuanced understanding of the evolving landscape of bath and shower products in specific regions, namely Egypt, Italy, Turkey, and Bangladesh, GLOBAL ANGLE conducted a comprehensive research initiative. This exploration delved into various facets, including competitor analysis, product landscapes, distribution channels, retail dynamics, regulatory frameworks, and consumer behaviours. Additionally, the research assessed feasibility and proposed market entry strategies tailored to each distinctive market.

Project Scope & Research Process

  • Conduct desk research on the competitors and products in the bath and shower manufacturing market
  • Conduct interviews to manufacturers, retailers, and distributors in order to understand the market size and brand share, each players’ roles in the market and their strategies
  • Conduct consumer surveys in Egypt, Italy, Turkey, Bangladesh to understand their behaviours for bath and shower related product purchases
  • Analyse the results of the interviews and propose possible market entry strategies the client can take

Deliverables

Distribution

Distribution 流通構造

Types of Retail Channels

Types of Retail Channels 小売チャネルのタイプ

Market Size Estimation

Market Size Estimation 市場規模推計

Consumer survey analysis

Consumer survey analysis 消費者調査分析