Market Research in Germany
Market research in Germany is essential for any businesses looking into expanding their services or products into this European country. Understanding the German market encompasses an in-depth understanding of the target location, market, and/or consumers. Here at GLOBAL ANGLE, we provide market research services to equip companies with knowledge to make informed business decisions.
5 Quick facts about the German Market
- Germany is the largest economy in the European region
- Main Business Hubs: Berlin, Frankfurt, Munich, Stuttgart, Hamburg, Dusseldorf
- Key industries: Automotive, mechanical engineering, chemical and electrical industry
- In 2022, the country ranked 22 out of 190 economies in World Bank’s Group Ease of Doing Business evaluation
- “Made in Germany” is a globally recognised merchandise mark where products manufactured in Germany are regarded to be high-quality
How can GLOBAL ANGLE help?
What market research methods do we cover?
GLOBAL ANGLE does both qualitative and quantitative market research. Our research methods for the German market are customisable to your specific needs. Find our services below:
Germany Interviews
Gain up-to-date insights of your German target audiences or industries.
- Interview formats include: Expert interviews, Consumer Interviews, and Focus Group Discussions
Click here to learn more about our market research interviews.
German Local Market Intelligence
Access comprehensive information in local German language.
- Sources: government resources, specialised market databases (including paid resources)
- Information collected presented in English/Japanese
Click here to learn more about our market research interviews.
Site Visits in Germany
German local research experts gain on-the-ground primary data including:
- Store photography/videography
- Site Traffic surveys
Business Matchmaking in Germany
Access a list of local German companies curated to your requirements such as (but not limited to):
- Potential OEM partners
- Potential Distributors and Suppliers
Click here to read more about our business matchmaking services.
What industries have we worked on in Germany?
To date, we have worked across a wide range of industries such as automotive, home appliances, and apparel market research.
