Market Research in Vietnam
Market research in Vietnam enables businesses to gain valuable information for their business decisions in the country.
3 Quick facts about the Vietnam Market
- Vietnam has a population of nearly 100 million people, making it the 16th most populous country worldwide
- Manufacturing operations shift from China to adjacent countries has contributed to Vietnam’s economic growth, increasing its importance in global supply chains
- The country has a growing middle-income population with the highest yearly growth rate in ASEAN
How can GLOBAL ANGLE help?
Explore new business horizons in Vietnam with GLOBAL ANGLE. We offer in-depth market insights from Hanoi to Ho Chi Minh City, equipping companies with the knowledge they need to thrive in this diverse market. Our expertise spans from qualitative to quantitative analyses tailored to your industry—be it manufacturing, retail, or technology.
Apart from our local market researchers based in Vietnam, we have full-time Vietnamese staff available to manage and oversee research projects.
What market research methods do we cover?
GLOBAL ANGLE does both qualitative and quantitative market research. Our research methods for the Vietnamese market are customisable to your specific needs. Find our services below:
Vietnam-based Interviews
Gain up-to-date insights of your Vietnamese target audiences or industries to connect with the market more effectively.
- Interview formats include: Focus Group Interviews, Expert Interviews, Consumer Surveys
Click here to learn more about our market research interviews.
Vietnam Local Market Intelligence
Access comprehensive information in Vietnamese
- Sources include: Government resources, specialised market databases (including paid resources)
- Information collected presented in English/Japanese
Click here to learn more about our market research interviews.
Site Visits in Vietnam
Vietnamese local research experts gain on-the-ground primary data including:
- Store photography/videography
- Site Traffic surveys
Vietnam Business Matchmaking
Access a list of local Vietnamese companies curated to your requirements such as (but not limited to):
- Potential OEM partners
- Potential Distributors and Suppliers
Click here to read more about our business matchmaking services.
Our Partner in Vietnam
GLOBAL ANGLE has partners across Asia which includes Vietnam. View more details about our partner below:
Company
VIETTSU Joint Stock Company
Address
No 29 lane 10, Nguyen Van Huyen Road, Dich Vong Ward, Cau Giay District, Ha Noi, Viet Nam
Representative
Tong Tran Nhat Linh
About
Linh is GLOBAL ANGLE’s partner based in Vietnam. He has 10 years of consulting and market research experience. His work has covered (but not limited to) electronic appliances, constructions, healthcare, and consumer industries. Linh has collaborated with a broad client base, including commercial enterprises, companies seeking to invest and expand into the Vietnamese market, as well as governmental organisations. His in-depth knowledge and strategic insights have proven invaluable in guiding his clients to success. He holds a Master’s in Information Engineering from Hanoi National University.
What industries have we worked on in Vietnam?
To date, we have worked across a wide range of industries such as home appliances, FMCG, and manufacturing.
View our previous Vietnam market research case studies below:
Ready to begin your market research journey into the Vietnamese market?
Collaborate with us to harness data-driven strategies that enhance decision-making and drive successful market expansion in Vietnam.