Market Research and Distributor Search for Kitchen Appliance in the Philippines

The client was considering entering the Filipino market with their kitchen appliances. In order to do so, they were looking for local distributors, which are capable of being in charge of marketing, technical support, replacements and so on.

To understand the Filipino kitchen appliance market as well as to look for potential distributors for the client, GLOBAL ANGLE conducted desk research and expert interviews as well as created the list of potential distributors.

• Conducted desk research on the general market information in the Philippines.
• Conduct expert interviews to understand the market itself including the fuel usage for different product type, the market share of kitchen appliance brands, marketing and so on, as well as the receptivity of the client’s products and knockdown factors of market entry.
• Create a list of potential distributors in the Philippines and evaluate them for the short list.

Overview of the Philippines energy market

Major brands and their products

Kitchen and Product Types