Case
Sales Representative in Kenya for Hair Care Industry
- Research Types
- Content
- Region
- Country
- Support Details
Product Listing, Interview, Local Talent Management
- Research Period
3 months
Background & Purpose
Fieldwork research: Analyse market price fluctuations & trends for beauty products in 3 cities: Nairobi, Kisumu, Mombasa
Project Scope & Research Process
- Monthly hair salons & retailers visits to build trusted relationships
- Provide valuable insights for the client to develop future marketing strategies aligned with real-time market needs
Deliverables
- Weekly/monthly report of salon/retails product list & interview results
- Market price & trends analysis report
Related Case
Interview: Distribution Channel Structure for Electrical Materials in Asia
- Interview
- Industrial Materials
- Electricity
- Asia
- Singapore
- Malaysia
Identify leading channels and distributors of industrial materials to expand market share in target countries, and use them as the basis for sales strategies
Research and Focus Group Discussions for a White Paper: “Exploring the Green FinTech Ecosystem in Asia: Insights from Five Economies in APEC”
- Desk Research
- Interview
- FGD
- Fintech
- Asia
- Hong Kong
- South Korea
Desk research, interviews, and focus group discussions were conducted to understand the overall FinTech industry market, including startups, government support, awareness, and financial institutions in each country.
In-Store Research: Supplement & Energy Drink Products
- Site Visits
- Store Survey
- Supplements
- Energy Drinks
- Asia
- South Korea
- Singapore
To understand consumers' preferences, we created a list and analysis of competitors' products in major stores.