Case
Sales Representative in Kenya for Hair Care Industry
- Research Types
- Content
- Region
- Country
- Support Details
Product Listing, Interview, Local Talent Management
- Research Period
3 months
Background & Purpose
Fieldwork research: Analyse market price fluctuations & trends for beauty products in 3 cities: Nairobi, Kisumu, Mombasa
Project Scope & Research Process
- Monthly hair salons & retailers visits to build trusted relationships
- Provide valuable insights for the client to develop future marketing strategies aligned with real-time market needs
Deliverables
- Weekly/monthly report of salon/retails product list & interview results
- Market price & trends analysis report
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