Case
Sales Representative in Kenya for Hair Care Industry
- Research Types
- Content
- Region
- Country
- Support Details
Product Listing, Interview, Local Talent Management
- Research Period
3 months
Background & Purpose
Fieldwork research: Analyse market price fluctuations & trends for beauty products in 3 cities: Nairobi, Kisumu, Mombasa
Project Scope & Research Process
- Monthly hair salons & retailers visits to build trusted relationships
- Provide valuable insights for the client to develop future marketing strategies aligned with real-time market needs
Deliverables
- Weekly/monthly report of salon/retails product list & interview results
- Market price & trends analysis report
Related Case
Wiring Device Market Research in Poland and Romania
- Interview
- Site Visits
- Local View Search
- Housing Equipment
- Industrial Materials
- Romania
- Poland
- Europe
A comprehensive market research was done to understand the market size, brand share, distribution model, and competitors.
Research on Ventilation Appliances in Singapore
- Desk Research
- Interview
- Housing Equipment
- Asia
- Singapore
GLOBAL ANGLE conducted Singapore market research on ventilation appliances through desk research, interviews, and store visits to understand the market size, brand share, distribution models, and the market trends.
Cosmetics Targeted at High-Income Muslim Consumers in Malaysia and Indonesia
- Desk Research
- Consumer Insight and Strategy
- Interview
- Beauty
- Asia
- Malaysia
- Indonesia
We did a cultural deep dive to examine the viability of targeting cosmetics to high-income Muslim consumers in Malaysia and Indonesia, and recommended a localized 4P strategy.