Background & Purpose

With the aim of creating cosmetic claims that are both globally accessible and compliant with regulations across markets, this project systematically maps the claim frameworks used by competitors, while analysing each market through the lens of pharmaceutical and regulatory requirements, to surface insights for future product-efficacy-based claims.

Project Scope & Research Process

  • Deconstruct the claim elements used in competitor ads across markets, and systematically map and analyse the underlying claim frameworks
  • Analyse the intent behind each claim element and framework from the perspective of pharma regulations in each market
  • Identify the optimal claim direction for each market, taking into account cultural context and consumer preferences, alongside insights on future regulatory trends

Deliverables

Summary of main regulations by market

Competitor claim examples by market, and regulatory background