Case
The Perception of Clean Beauty in the US, China and Japan
- Research Types
- Content
- Region
- Country
- Support Details
Concept Test
Background & Purpose
Against the backdrop of growing interest in SDGs, this project dissects the elements and demand drivers behind the clean beauty concept — which is gaining traction as a trend across major developed markets — to surface actionable insights for the client’s new product development.
Project Scope & Research Process
- Analysis of how the concept is perceived and what needs it addresses across different markets
- Identification of brands leveraging the new concept, with analysis of their respective marketing cases
- Collection of articles referencing the new concept, analysis of its elements and propositions, and original comparison and definition against other similar concepts
Deliverables
Concept characteristic comparison chart
Selection of benchmark brands, and research on their messaging/marketing content
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