Market Research in Vietnam

Market research in Vietnam enables businesses to gain valuable information for their business decisions in the country.

3 Quick facts about the Vietnam Market

• Vietnam has a population of nearly 100 million people, making it the 16th most populous country worldwide
• Manufacturing operations shift from China to adjacent countries has contributed to Vietnam’s economic growth, increasing its importance in global supply chains
• The country has a growing middle-income population with the highest yearly growth rate in ASEAN

Why consider entering the Vietnam market?

The Vietnam market offers opportunities to foreign companies from a wide range of industries. Understand the economic development and trade dynamics in Vietnam below.

Vietnam Economy

Vietnam’s Regional Economy

• Vietnam’s 63 provinces and cities are divided into 6 areas that vary significantly in economic development, industries, and average income, each contributing differently to the country’s overall economic growth. Read more about Vietnam’s regional and provincial economy in our blog post.
• Across the country’s 63 provinces and cities, Vietnam has established 4 key economic regions (KERs) that act as the industrial, commercial, and manufacturing hubs of the country.

Foreign Direct Investment in Vietnam

• Foreign investors are continually viewing Vietnam as a favourable investment location, due to the countries economy recovery and ongoing initiatives to support foreign investment.
• In the first half of 2024, foreign direct investment in Vietnam reached 15.2 billion USD.

Vietnam Trade

Export and Import

• This trading landscape is diverse, reflecting Vietnam’s growing economy and manufacturing capabilities.
• Vietnam’s export and import value has been on the rise year-on-year except for a slight drop in 2023.

Supply Chain and Distribution

• Vietnam has two major economic hubs: the North, centering around Hanoi, and the South, centering around Ho Chi Minh City.
• Vietnam’s retail distribution system includes a mix of traditional/general trade and modern trade channels, with an emerging role of e-commerce.
• As foreign companies enter or expand into Vietnam, understanding the unique factors of the country’s supply chain network and distribution is necessary.

How can GLOBAL ANGLE help?

Explore new business opportunities in Vietnam with GLOBAL ANGLE. We offer in-depth market insights from Hanoi to Ho Chi Minh City, equipping companies with the knowledge they need to thrive in this diverse market. Our expertise spans from qualitative to quantitative analyses tailored to your industry—be it manufacturing, retail, or technology. We are also capable of providing consumer knowledge in both urban and rural areas of Vietnam, conducting research in the the local Vietnamese language.

Apart from our local market researchers based in Vietnam, we have full-time Vietnamese staff available to manage and oversee research projects.

What market research methods do we cover?

GLOBAL ANGLE does both qualitative and quantitative market research. Our research methods for the Vietnamese market are customisable to your specific needs. Find our services below:

Our Partner in Vietnam

GLOBAL ANGLE has partners across Asia which includes Vietnam. View more details about our partner below:

What industries have we worked on in Vietnam?

To date, we have worked across a wide range of industries such as home appliances, FMCG, and manufacturing.

View our previous Vietnam market research case studies below:

Ready to begin your market research journey into the Vietnamese market?

Collaborate with us to harness data-driven strategies that enhance decision-making and drive successful market expansion in Vietnam.

Contact GLOBAL ANGLE today.