Fintech Market Research: Payment Ecosystem & Merchant Acquisition in Singapore & Malaysia
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background & purpose
To understand the ecosystem and merchant acquisition in the fintech industry, GLOBAL ANGLE conducted a comprehensive research on competitors and players involved.
Understanding the fintech industry
Fintech, also known as financial technology, has been a rapidly developing industry. This can include neobanks, payment facilitators, and digital payments.
Fintech in Southeast Asia
The fintech boom is evident in Southeast Asia. In the first 9 months of 2022, Fintech investments reached up to US$4.3 billion in this region. This value was higher than the combined sum from 2018 to 2020. 9 Fintech companies based in Southeast Asian countries made into CNBC’s Top 200 Fintech companies. Out of the 9 Fintech companies, 5 were from Singapore and 1 was from Malaysia. Singapore’s Fintech market is forecasted to grow to USD 38.80 billion in 2024. Meanwhile, Malaysia’s Fintech market is forecasted to grow to 46.63 billion in 2024. Thus, due to the significant growth observed in the industry within the Southeast Asian region, Fintech market research was carried out in Singapore and Malaysia to better understand the dynamics of the industry.
project scope & action
Conduct desk research on Fintech companies in Singapore and Malaysia
Conduct desk research on the Fintech market ecosystem as a whole and develop a player list
Conduct interviews to competitors in fintech industry to understand their strategies and competitive advantage
Analyse the results of the interviews and propose possible strategies the client can take and potential partners