FMCG Consumer Survey in Turkey and Australia
- Research Service Type :
- Region :
- Countries :
- Industry :
background & purpose
To understand the effective ways of marketing and distributions for FMCG products in Australia and Turkey as a strength in market entries, GLOBAL ANGLE conducted an extensive consumer survey with questions related to their behaviours around target products as well as their impression on Japanese products.
project scope & action
Design questionnaires for each country in their languages.
Conduct the online survey
Analyse the results of the consumer surveys for the client’s further understanding of each market
DELIVERABLES
- Analysis on Source of Information for consumers
- Analysis on Purchase channels for Consumers
- Analysis on Consumers’ Impressions on Japanese Products
