Research on Smart Home Appliance Market in Thailand and Vietnam

Research Service Type :
Desk Research, Fieldwork/Store Visit, Interview
Region :
Asia
Countries :
Thailand, Vietnam
Industry :
Consumer Electronics, Home appliance

background & purpose

Understanding Consumer Electronics
The term “consumer electronics” describes the sales of a wide range of equipment and goods to final users, such as computers, accessories, home entertainment systems, personal mobile devices, and in-car entertainment systems. With a market valuation of USD 738.75 billion in 2022, the global consumer electronics market is expected to expand at a compound annual growth rate (CAGR) of 6.97% between 2023 and 2030. In this case study, we focused on smart home devices in Thailand and Vietnam.

To understand the market of smart home devices in Thailand and Vietnam including market size, brand share, distribution as well as customer journey for the client’s business expansion purpose, GLOBAL ANGLE conducted research by desk research, interviews, and store visits.

project scope & action

Conduct desk research on competitors and products available in each market.

Conduct interviews to competitors, distributors, and contractors in order to understand the market size, brand share, distribution models, and customer journeys for smart home devices.

Visit major stores in each country in order to offer visualised information regarding how these products are sold in each country.

Analyse the results of the interviews and store visits.