Research on Ventilation Appliances in Singapore
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background & purpose
To understand the market of ventilation appliances in Singapore including market size, brand share, distribution, competitor and product analysis for the sake of periodic market research on competitive landscape, GLOBAL ANGLE conducted a market research project by desk research, interviews, and store visits. The periodic market research helps the client to modify their marketing and sales strategies in order to make the most of the sales in each country.
project scope & action
Conduct desk research on competitors and products available in the market as well as macro economics and regulations.
Conduct interviews to competitors in order to understand the market size, brand share, distribution models, and the market trends for the ventilation appliances from the perspectives of a variety of segmentations such as product types, price ranges, distribution routes.
Visit major distributor/retail stores in order to capture any emerging trends and brands.
Analyse the results of the interviews and store visits.