Site Visit: Research on Power Tools in Africa and Asia
- Research Service Type :
- Region :
- Countries :
Bangladesh, Egypt, India, Pakistan, Philippines, Thailand, Turkey, Vietnam
- Industry :
background & purpose
As power tools are predominantly sold through agents in the target countries, GLOBAL ANGLE conducted intensive store visits to research on competing brand presence and pricing strategies. This groundwork served as an essential for formulating an effective sales strategy for clients seeking to enter this market.
project scope & action
List up stores to visit in the target country/city (must pick 1 store for each store category: ① Home Center, ② Professional Shop, ③ Mom-and-pop stores)
Visit the stores and research the brands and price of competing products being sold
Make a comparison of brand presence in 8 countries and also price comparison by brand in each country
Prepare presentation slides of visited stores' profile and products sold at each store
DELIVERABLES
- Comparison of selling brands by country and store type
- Store Overview
- Information of competing products sold at the store
- Product comparison by brand
- Product comparison by country
- Product comparison between countries
