Case
Business infrastructure study for new markets in Nigeria
- Research Types
- Content
- Region
- Country
- Support Details
Background & Purpose
A startup that provides and distributes rental lanterns in areas with no electricity is considering entering Nigeria. We conducted a field survey on the level of penetration of microfinance and payment agents, as well as on the remittance and deposit systems.
Project Scope & Research Process
- Degree of penetration of Microfinance/payment agents/financial institutions
- On-site survey of deposit and remittance flows and mechanisms for each mobile banking and mobile money service
- Radio-wave coverage surveys in key local areas
Deliverables
Banking Agents by Region
Communication Coverage by Region
Deposit and Remittance Flow
Field Survey
Related Case
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- Desk Research
- Partner, Supplier, Target Search
- Interview
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A comprehensive survey of competitiors and related players was conducted in Singapore and Malaysia to understand the fintech industry.
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Market research and strategy development for overseas expansion
- Feasibility Study and Market Selection
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As part of the overseas expansion support for a startup developing a child tracker GPS and a simple communication device that penetrates households with young children in Japan, we conducted a search to look for opportunities in the US and selected target countries in the EU.