Background & Purpose

To understand the powder protein market in Thailand, GLOBAL ANGLE conducted a comprehensive research on competitors, products, distributions, and retails, elaborating with the local fitness environment/trends.

Project Scope & Research Process

  • Conduct desk research on the competitor brands, products, the industry trend, and distribution in Thailand.

  • Conduct desk research on people’s fitness habits and trends as well as some consumer interviews to understand the target audience.

  • Conduct interviews to manufacturers, retailers, and distributors in order to understand major brands’ distirbution/ marketing strategies.

  • Analyse the results of the interviews to propose the target consumers and market entry strategies.

Deliverables