Background & Purpose

To understand the overall market of FMCG products such as home care and personal care, GLOBAL ANGLE conducted a comprehensive research on competitors, products, distributions, and retails in Australia and Turkey.

Project Scope & Research Process

  • Design questionnaires for each country in their local languages
  • Conduct the online survey
  • Analyse the results of the consumer surveys for the client’s further understanding of each market

Deliverables

Price analysis and comparison

Price analysis and comparison 商品と価格の比較・分析

Company profile of competitors

Company profile of competitors 競合の企業個表

Market composition by channel

Market composition by channel チャネル別市場構成比

Market Trend

Market Trend 市場トレンド