In-Store Research: Supplement & Energy Drink Products

This market research project involved conducting fieldwork and store visits across various countries in the Asian region: India, Indonesia, Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. To understand consumer’s preferences and reasons for choosing their supplement and energy drink products in different countries, GLOBAL ANGLE lists up competitors’ products in each country’s major stores and analyses them.

• Conduct interviews to consumers to understand their usage and purchase habits, brand recognition, health and beauty concerns, and currently used solutions
• Visit 2 stores to take pictures of store shelves
• Record and list up information of products, including price, quantity, major benefit and dosage per day
• Analyse data collected, including store front product arrangement, percentage of products based on major benefits, identifying of main competitor products

Synthesis of respondents’ answers of supplement and energy drink products

Analysis of prices based on major benefit

Analysis of store display

Examples of competitor products